In my opinion, I believe that a well developed advertisement should be clear to tell what the company is trying to sell. I feel that the advertisement is better when it is simple than when it is cluttered with a bunch of chaos. I also believe that, for a billboard, there should be more pictures instead of words because although the words might have something interesting to say, good drivers will not read them because they are a distraction. I also like when you can interpret advertisements in different ways and when they have an open end to them so you have the option to either see it the simple way, or see it a much more intricte and complex way.