Advertisements

A successful advertisement is one that is intriguing, but not overwhelming with details. It is important to be able to notice right away what is being advertised. In order to be successful, the advertisement needs to make the viewer remember it. Bright colors make an advertisement eye catching and interesting to look at. There can also be beauty in simplicity, meaning an advertisement shouldn't have so many interesting things going on that the purpose of the advertisement is lost in the busyness of the image.

To me, this is an example of a successful advertisement because the simplicity of it is intriguing. The red and blue stand out, but are in a sense connected creatively through the can and the straw, which have both the blue of her top and hat and the red of her lipstick. There is not too much going on in this advertisement, but there is enough to immediately know what is being advertised and at the same time, be visually appealing to the audience.  The image is for the most part symmetrical, except for the way the straw is bent and the way the hat is placed on her head. These small things that make the photo not completely symmetrical cause the image to be more eye catching and interesting to look at.

This is an example of an unsuccessful advertisement because although the idea they had in mind was clever and creative, the lack of color and details created an almost boring appearance. At first glance, it was not obvious what product was being sold. I think the creators of this advertisement had good intentions in mind, but I do not think they succeeded in creating an intriguing ad.