A successful ad uses bright colors to attract the eye of the costumer. The colors should be very clean cut and not too much color to overwhelm the picture. Prominent, large text should be used in a color that contrasts the color of the background.
 This is a successful ad because it is a great balance of color and creativity to capture the attention of the person.

This ad doesn't capture one's eye and it contradicts the product because the lady's skin looks dry