In my opinion, a successful photography advertisement has to have good color, and has to portray a good use of what the company has to sell. Using the coke product for example, if you had someone drinking the coke it makes you want to have one. I think a good advertisement should want you to make you want the project. I also think the company should make it clear to what they are trying to sell. I don't like when advertisements use ton of words because its on the product not the words. I think good advertisements have clean and simple looks. In my opinion, bad advertisements use tons of words and are messy and hard to understand. The picture is normally dark and doesn't show what they are trying to sell clearly. Bad advertisement tends to loose the attention of the people. To much clutter and mess can distract the people on what you are trying to sell. Also bad advertisement normally leads to bad sales.
This is an example of bad advertisment, because the colors aren't bright and if you were to take away the Gucci name at the bottom you probably woudn't be able to tell if the sunglasses were from Gucci.
This would be an example of good advertisement beacuse the picture is bright and the colors are fun. This image is focused just on the sprite bottle. It brings your attention striaght to the bottle.
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